What is a Facebook Advertising Agency & Why Do You Need One?

While the benefits of Facebook advertising are clear, how to use it to drive sales is not. Although Facebook makes several billion dollars per year in advertising revenue, over 40% of Facebook Marketers struggle to see significant results. This is because it is very simple to create your first Facebook ad, but extremely difficult to truly make it successful. 

A Facebook advertising agency is an agency with experienced Facebook advertisers on staff to help businesses use Facebook ads to grow. Our Facebook ad agency manages over $22,000,000 in Facebook ad spend. We help our clients develop advanced campaigns to grow their business.

Advanced Facebook tactics we employ for our clients include A/B split testing, remarketing and lookalike audiences, as well as conversion optimization. We help our clients create effective ads and continue to optimize for optimal results. We test variations of ads to see which one performs the best. And to measure performance, we install conversion pixels on your website to pinpoint the exact number of leads/sales you receive in a specific period of time. These are just some of the requirements needed to implement a profitable Facebook ads campaign.

Professional-Grade Ad Creatives Aren’t Enough

Many advertisers believe an eye-catching creative image and clear offer are all you need to have success on Facebook. But “managing everything manually is a painful process” so you struggle to find out what was truly working.

“Savvy marketers automating the bidding and ad copy testing, which drives incredibly low cost traffic” which is why The NORBU Agency utilized machine learning along with creative to achieve the desired results.

Some of our clients achieve a 7x Return with The NORBU Agency’s Managed Services

You need a combination of automated ad optimization and hands-on support from marketing professionals who could help build a solid foundation for success. After a quick onboarding phone call, the The NORBU Agency’s software algorithm immediately starts to processing your historical ad data while our dedicated account manager will brainstorm ad strategy, structure campaigns, and confirm conversion tracking is running properly.

For the past 5 months, The NORBU Agency’s Facebook retargeting campaigns have been producing a “ridiculous” 5x to 7x return on ad spend.
— Phlearn.

The NORBU Agency’s Facebook Advertising Process

1 Facebook Ad Discovery

In order to help your business with Facebook advertising, we will need to learn more about you. Specifically, what makes your business unique and your overall advertising goals. If you have ran ads in the past, we will take a look at prior campaigns to determine what is working versus what is not. We will conclude our discovery process through delivering a comprehensive strategy that outlines how we plan to move forward.

2 Facebook Ad Development

The next step is to begin developing your Facebook advertisements. Our agency will write the Facebook advertising copy, headlines, and descriptions that will appear in your ads. We will also include creative in your ads, such as high-quality imagery or simple graphics to attract eyeballs to your ads. You will have the opportunity to review all deliverables from our Facebook Advertising Agency prior to going live.

3 Facebook Ad Optimization 

Once ads are approved in running, the real magic begins. We generally start your campaign with up to 10 ads to start, and we consistently monitor the progress of those ads. As time progresses, we begin to see a trend within your ads that highlight high-performing ads and low-performing ads. The specialists at our Facebook agency will be analyzing the performance data and making changes to your campaign to improve the performance over time.

4 Facebook Monitoring

A major benefit of working with a Facebook advertising agency is that you can count on having an extra pair of eyes. As a business owner, you likely do not have time to monitor, minimize errors, and optimize your campaign. As a component of our service, we will manage your Facebook ads for you and monitor it on a consistent basis. We will keep an eye on your ad budget, and attempt to minimize errors by as much as possible.

5 Facebook Reporting

Each month, our Facebook advertising agency will deliver a comprehensive report to you. This report will highlight your overall results, and help you understand the status of your Facebook advertising campaign. You will also have the opportunity to speak us about your campaign on a biweekly or monthly basis to ensure that we are on the right page.